Quantum – recycled climbing rope belts.
For this project, I created a logo for a belt brand that makes belts from recycled climbing rope. The brand, inspired by Quantum Fields in Christchurch, NZ—a popular climbing location—needed a bold and distinctive identity. I creatively used the outlines of the boulders from Quantum Fields and tweaked them until they formed the word “Quantum.” This approach resulted in a unique and memorable brand identity that effectively conveys the brand’s connection to climbing and nature/sustainability.
